Bridging Borders with Fashion: The Story of Affair Muse

Welcome to the first blog post of Affair Muse, a unique fashion brand that aspires to be more than just a label. Our story begins with our founder, Puja Jaiswal, a software engineer with a passion for fashion and a vision to create a platform to bridge Indian artists and the global market.

After finding a gap in the market for unique, artist-created fashion, Puja decided to start Affair Muse, aiming to create an online space where different cultures meet and create a beautiful amalgamation of styles and ideas. Stay tuned for our journey, as we bring you unique collections, stories of our collaborations, and insights into our sustainable practices.

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