The AFFAIRMUSE Difference

I started AFFAIRMUSE out of something simple: frustration!!.

Every time I walked into a store here, I’d see trendy clothes — but they all felt the same.

Thin fabrics, no real detail, and prices that made no sense. And the worst part? I missed the beauty I grew up with.

The kind of delicate embroidery that made an outfit feel special — hand-stitched flowers, tiny pearls, soft beadwork that told a story.

I kept wondering — why does everything I like  have to be out of reach? Why isn’t there a place where comfort, quality, and quiet luxury actually meet?

That’s how AFFAIRMUSE was born.

We use natural fabrics like linen and cotton-silk, viscose that feel soft and last long.

We work with artisans who bring each piece to life — stitch by stitch — using real embroidery techniques.

Every dress, shirt, or blazer we make is something I’d want to wear myself. Something that feels easy, but never boring. Special, but not showy. Something you’ll keep reaching for — to brunch, to dinner, to travel, or just to feel good.

This brand isn’t about fast trends or big markups.

It’s about feeling seen, feeling beautiful, and feeling like yourself.

-Puja Jaiswal